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- Starbucks promotes their products more subtly by inviting their customers to enjoy a certain way of life and a certain set of values. (Mcgrath. 2014)
- Starbucks promotes this lifestyle through the design of their logo, the “The Way I See It" quotes which are featured on the back of their cups and how Starbucks fits in with the postmodernist identities of its clientele. (Mcgrath. 2014)
- Starbucks makes sure every drink is made correctly and every person is satisfied before they walk out of the door. If the person is not satisfied Starbucks will pay for the unsatisfied drink, and remake the drink until the customer is completely satisfied.